Industry Talk ‘The future of TV is Addressable’ Traditional television is thriving but it will have to become more personalised and more interactive if it is to prosper...
Digital Video Rules As video becomes increasingly important to brands, concept and craft will be essential to creating engaging content
Advertising Sam Barnett: ‘We have to be as good as our international competitors’ With support from its board and the desire to achieve global standards of excellence, the MBC Group is investing in...
Advertising In-house agencies on the rise More clients than ever now have their own agencies. What does this mean for traditional advertising operations?
Advertising The death of the agency brand In a world where holding companies are offering bespoke cross-party teams and agencies are merged without emotion, is the end...
Advertising The New Ad Kitchen Today’s creative department bears little resemblance to that of an agency just 10 years ago. What new ingredients have been...
Industry Talk Kuwait Press: the crossing of an editorial red line Newspapers in Kuwait have joined forces to deny editorial coverage to companies that do not advertise. Has a dangerous precedent...
Advertising Is a new day dawning for Egypt’s adland? Egypt’s advertising industry has had a challenging year, but there are signs of revival. Could the country’s troubled years be...
Industry Talk Nadim Samara: in search of flawless execution Nadim Samara has taken on the mantle of chief executive for OMD across the entire MENA region. He talks consistency...
Digital An end to fraud? Blockchain promises to eradicate fraud and make the digital advertising industry transparent. So why hasn’t it been embraced wholeheartedly by...
Digital Augmented Reality: a vision of the future Augmented reality has the potential to blend the best of the digital and physical worlds, offering untold opportunity for the...
Advertising A Matter of Time Snackable and bite-sized content is everywhere, but what about long-form? Are we really so time starved that we’re not willing...
Advertising Experiences are Everything More and more brands are turning to experiential marketing as a means to engage with consumers on a personal level....
Advertising Reda Raad: ‘It’s always about the creative product’ TBWARaad is an agency at the top of its game. Reda Raad, the agency’s chief executive, talks Cannes, disruption and...
Events/Awards CANNES LIONS 2018: An Evolutionary Year Significant changes were made to this year’s Cannes Lions International Festival of Creativity, with the awards streamlined and categories removed....
